The executive summary is the most important part of any business report. Why? Because it’s the one part of the report everyone will read. For some people it’ll be the only thing they read. Actually, make that most people. Read the rest of this entry »
Not being clear about why you’re writing is a mistake business writers make all the time. In presentations. In emails. On website landing pages. And, most of all, with report writing.
But it’s a mistake that will sap your report writing of all impact. By which I mean your power to persuade. Because the goal of all business writing – including reports is to persuade. Read the rest of this entry »
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Tell a story
Keep it punchy
Sharpen up your sentences
Use certain words, ditch others
Get a grasp on grammar and punctuation
Proofread like a pro
Pump up your persuasiveness with a rhetorical flourish